Big changes can happen when money gets involved. Controllerism is working its way deeper into the mainstream, and one major sign of the times is use of the word “controllerism” in marketing campaigns. Check out examples by Novation, Propellerhead and Keith McMillen Instruments (pictured below).

A recent web advertisement

As music makers we need new language to communicate new ideas. Manufacturers need that language to sell products. So when the money spent on controllers begins to far outweigh the money spent on traditional instruments and DJ hardware, we see change.

Controllerism is no longer a confusing or amusing term.  It’s becoming industry standard. This could mean many things for our community, but tell us, what do you think it means?