Native Instruments Maschine featured in the latest Will.I.am video
The latest video from former Black Eyed Pea Will.I.am features an impressive number of brands and products (aside from Britney Spears) that includes cameras, cars, a large number of Apple products and even 3D printers. The big surprise, though, is two appearances of the second generation Maschine from Native Instruments, complete with a short montage showing the interchangeable color templates, reminiscent of the official NI video demo for the Maschine 2.
This appears to be the most product-placement-laden video the artist has done to date. The good news, however, is more exposure for live music production and controllerism tools, like the Maschine.